Play to learn,

and learn to try

 
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9+ Years of experience designing and analysing research with children on the consumer goods industry.

SERVICES

Ethnographic Research

Planning, facilitating and analysis of children design research processes. From planning to deliverables such as: analysis reports, personas, potential directions storyboards, concept ideas. Mentoring of methods and Know-How to companies in the toy industry.

 Children products development

From first sketches to an elaborated product/service experience: user journeys, prototypes, user test visuals, assessment of final product guidelines and curation of the toy brand ID. 

Trend reports

Creation of trend reports and updated insights from the toy industry events and new trends impacting children’s behaviour and cognitive development.

Play and Design Workshops for Children

Creation of inspiration and hands- on workshops for children using design thinking methodology. Creativity has become one of the core future skills, with these workshops they develop great creative confidence.

 
 
 

“ YOU CAN DISCOVER MORE ABOUT A PERSON IN AN HOUR OF PLAY THAN IN A YEAR OF CONVERSATION”- PLATO

 
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PRODUCTS

Find below some of the projects I had the pleasure to work on together with my fellow clients.

MEMBER RESEARCH TEAM ( LEGO Concept Lab)Client: LEGO Sytems A/S.Product: LEGO®Friends™For more information visit: lego.com

MEMBER RESEARCH TEAM ( LEGO Concept Lab)

Client: LEGO Sytems A/S.

Product: LEGO®Friends™

For more information visit: lego.com

RESEARCH AND CONCEPTUALISATIONClient: LEGO Sytems A/S.Product: LEGO® DUPLO® Read and BuildFor more information visit: youtube.com

RESEARCH AND CONCEPTUALISATION

Client: LEGO Sytems A/S.

Product: LEGO® DUPLO® Read and Build

For more information visit: youtube.com

USER RESEARCH, PLAY EXPERIENCE AND CONCEPTUALISATIONClient: LEGO Sytems A/S.Product: LEGO® MIXELSFor more information visit: youtube, Cartoon Network

USER RESEARCH, PLAY EXPERIENCE AND CONCEPTUALISATION

Client: LEGO Sytems A/S.

Product: LEGO® MIXELS

For more information visit: youtube, Cartoon Network

RESEARCH AND CONCEPTUALISATION PLAY EXPERIENCEClient: LEGO Sytems A/S.Product: LEGO® FUSIONRelated articles: Engadget, IXDA Awards 2015

RESEARCH AND CONCEPTUALISATION PLAY EXPERIENCE

Client: LEGO Sytems A/S.

Product: LEGO® FUSION

Related articles: Engadget, IXDA Awards 2015

CONCEPTUALISATIONClient: LEGO Sytems A/S.Product: LEGO®Friends™ Pop StarFor more information visit: lego.com

CONCEPTUALISATION

Client: LEGO Sytems A/S.

Product: LEGO®Friends™ Pop Star

For more information visit: lego.com

MODEL CO-DESIGNClient: Schleich GmbHProduct: Schleich® Horse Club™For more information visit : www.schleich-s.com

MODEL CO-DESIGN

Client: Schleich GmbH

Product: Schleich® Horse Club™

For more information visit : www.schleich-s.com

MODEL CO-DESIGNClient: Schleich GmbHProduct: Schleich® Horse Club™For more information visit : www.schleich-s.com

MODEL CO-DESIGN

Client: Schleich GmbH

Product: Schleich® Horse Club™

For more information visit : www.schleich-s.com

CHARACTER CONCEPTUALISATIONClient: Schleich GmbHProduct: Schleich® Horse Club™For more information visit : www.schleich-s.com

CHARACTER CONCEPTUALISATION

Client: Schleich GmbH

Product: Schleich® Horse Club™

For more information visit : www.schleich-s.com